Samples & Templates

Samples

Training, Business Operations, Strategic Meetings  and Events Management (SMM)

Marketing, Web Design, Communications

Advocacy & Policy

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Interactive Marketing
Click here to view samples of Interactive Marketing

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Web
Developed, wrote content and guided design,layout direction, and information architecture : ASCD Conference Microsite
Developed, wrote content and guided design, layout direction, and information architecture: Conference Scholars

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Branding and Fundraising Samples

Concept: Raise awareness and continue to solidify the Annual Conference brand as the education industry standard for international professional development
Audience:
 
Targeted 75,000 prospective participants of an international education conference, pre-k through 16 educators, consultants, pre-service college students, and vendors.
My Role: 
Wrote and edited copy, provided creative direction on look, feel, and layout for each year’s campaign

Concept: Raise awareness and continue to solidify the Learning Experiences, National Speakers Association, and in person events as the professional speaking standard for international professional development
Audience:
 
Targeted 15,000 prospective participants of an international professional speaker convention
My Role: 
Wrote and edited copy, provided creative direction on look, feel, and layout for campaign

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Video and Audio samples

Concept: Personalize registration and the conference experience by having the staff and senior leadership directly persuade and relate to the prospective attendee.
Campaign: The audio and video shorts were used as part of a revenue PURL (personalized URL) campaign, as part of the “Why Choose ASCD Annual Conference” promotional campaign.
Audience:
Targeted 75,000 prospective attendees of an international education conference, pre-k through 16 educators, consultants, pre-service college students, and vendors.
My Role:
I wrote the script prompts and provided creative direction for each short.

Personalizing the Experience 

Talking to the prospective customer who attends for the location
Staff video interject

Talking to the prospective customer who also uses the client’s publishing materials
Staff video interject

Talking to the prospective customer who wants to go further in the organization
Staff video interject

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