Thinking Big When You’re Small: Engagement Marketing

A customer’s engagement with your business can be vital in producing a healthy, long-term relationship that has them returning back to you over and over again. Are you thinking big with your sales and marketing?

Engagement as a Shared Function

You ever heard the expression, too many cooks, not enough broth? I feel that way about engagement¬†as a shared function. It sometimes raises my hackles, just like when you’re reminded about that TPS report cover sheet you forgot to include: Which drives me crazy because shared engagement with prospects, members, and/or the greater community shouldn’t…