A recent article on AdWeek about the future of how we advertise and deliver content was intriguing. Punch Media is trying to harness a combination of what the president of Punch calls “emotional pull of television ads” but also the “editorial impact of news” to set a standard for advertising through the iPad only. In short, an “immersive” marketing experience that is unique to the tablet, and therefore a very niche group. With its quirky pitch video, you can see the early adopters will likely have a soft spot for it, but the question remains will digital ever truly be able to make print a thing of the past?
The Tribeca Film Festival is on board as a guinea pig, with an in-kind sponsorship that has Punch building an ad unit specifically around the festival.